A New Chapter for GLDN: The Path to Invite-Only

GLDN has always been about more than just riding gear. From day one, it’s been a personal journey—born out of a love for the mountains, a commitment to quality, and a desire to build something real for the people who live and breathe the ride.

Now, we’ve decided to start a new chapter.

I’m currently working on transforming GLDN into an invite-only brand.

Why? Because I believe the best things are built with intention. I’m not interested in chasing trends or flooding the market. I’m focused on building something tight-knit, community-driven, and built on shared values. This shift is about staying true to the original vision: crafting gear for riders who ride with purpose—and who appreciate the same from the gear they wear.

This move to invite-only means every rider who wears GLDN will be someone who gets it. Who’s been invited in, who’s been referred by someone already in, or who’s earned their way into the circle.

Right now, the system is in the works, and it’s not public yet. But it’s coming. And soon, being part of GLDN will mean something even more special.

Stay tuned for the next blog post, where I’ll go deeper into what “invite-only” really means, how it’ll work, and how you can earn your way in.

Appreciate the support so far—this is just the beginning.

Ride hard. Be your goat.

– Justin Alber | Owner