Something’s Changing at GLDN…

Something’s Changing at GLDN — And It’s Bigger Than Just Gear

GLDN was never meant to be just another jersey brand.

From day one, it’s been about something deeper: the early-morning solo laps, the post-work pedals with friends, the trail dust in your lungs and stories in your spokes. Built out of a garage and tested on every kind of terrain Colorado could throw at us, GLDN has always lived close to the dirt — and even closer to the ride.

But now, it’s time for a shift.

Something’s coming that reshapes what GLDN is and what it stands for.

And no — it’s not just another product drop.

It’s a mindset.

It’s a movement.

It’s a return to why we started this whole thing in the first place.

Starting this May, GLDN begins its next chapter. And it’s not for everyone.

But if you get it… you really get it.

Stay tuned.

The full announcement drops soon.

#BeYourGoat

— Justin Alber | GLDN