Behind the Scenes: Our First MTB Jersey Collection Photoshoot

Behind the Scenes: Our First MTB Jersey Collection Photoshoot

Justin Alber

Welcome to an exclusive behind-the-scenes look at our first trail jersey collection photoshoot! We’re thrilled to take you along for the ride and share the excitement, hard work, and creativity that went into bringing this collection to life.

The Journey Begins

We are driven by a passion for mountain biking and a love for the great outdoors. Born on the trails of the Front Range of Colorado, our brand embodies resilience, adventure, and the spirit of exploration. Our mission is to create high-quality, stylish apparel that not only performs on the trails but also resonates with our community’s ethos of "Be Your Goat" – embracing individual paths to personal greatness.

Location, Location, Location

For our debut MTB jersey collection, we chose a stunning location that perfectly captures the rugged beauty and adventurous spirit of our brand. Nestled in the heart of Golden, Colorado, our photoshoot site offered breathtaking views, challenging terrains, and an authentic backdrop that speaks to the core of who we are.

The Dream Team

Behind every great photoshoot is a dedicated team, and for this project, it was all about the synergy between Justin and Kat. Kat, our talented photographer, brought her expertise in capturing dynamic, action-packed shots that truly showcase the performance of our jerseys. Justin, our versatile model, designer, brand ambassador, owner, operator embodies the spirit of GLDN with his passion for mountain biking and adventurous attitude. Together, they turned every frame into a story of resilience and exploration, perfectly aligning with our brand ethos.

Unveiling the MTB Jersey Collection

Our new trail jersey collection is more than just apparel; it’s a testament to our commitment to quality, design, and the mountain biking community. Here’s what makes our jerseys stand out:

  • Purposeful Design: Tailored specifically for mountain biking, our jerseys offer a fit that ensures freedom of movement and comfort during intense rides.
  • Quality Materials: Crafted from durable, breathable fabric, our jerseys wick away moisture, keeping you cool and dry on the trails.
  • Bold Aesthetics: Featuring clean, bold designs and the iconic “Black Gold” color, our jerseys are as stylish as they are functional.
  • Community Connection: When you wear GLDNMTN, you’re joining a community of like-minded adventurers who embody the spirit of resilience and exploration.

Behind-the-Scenes Moments

From early morning preparations to the final clicks of the camera, the photoshoot was filled with memorable moments. One standout memory was capturing the perfect action shot as Justin navigated a particularly challenging trail – a true testament to the performance and durability of our jerseys. We also had a few unexpected challenges, but we are easily adaptable and enthusiasm turned every obstacle into an opportunity for creativity.

Join the Movement

We’re excited to share this journey with you and can’t wait for you to experience our MTB jersey collection firsthand. Pre-order your jersey now to take advantage of our special launch offer – a 50% discount and free shipping, ending June 19, 2024.

Thank you for being part of the GLDN community. Together, let’s conquer the trails and embrace our paths to greatness.

Stay tuned for more behind-the-scenes content and upcoming releases. Until then, ride on!

NTM Trail Jersey back detail DKR Trail Jersey front side APEX Trail Jersey front side
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